Our Story

We use elements of nature, the four seasons, parks and gardens, oceans and skies, animals and laughter, kisses and hugs to make every piece of clothing a modern, stylish treat. Each piece is uniquely designed to for comfort, fashion and fun, making little ones supremely huggable wherever they are in life.


How do we do this? By connecting children with and immersing them in the environments in which they live and explore.


Representing the boundless curiosity and bravery of young children, as well as the joy and abundance of tireless exploring, BabeHug strives to foster the warmth and sense of belonging that children need in their daily lives.


BabeHug is an affordable premium brand for young children, designed thoughtfully for ages 18 months to 6 years. We offer fashion-conscious parents and partners a quality clothing choice of exceptional value and on-trend design.


Christina Yang

Christina Yang FOUNDER

From: San Francisco Bay Area

Inspired by: Sun and nature, the beauty of San Francisco Bay Area

Loves to: Watch young children grow and explore the world, give great hugs (hence BabeHug!)

Believes kids should: Learn and discover freely

Will one day: Complete a triathlon, while creating some of the best kids clothing collections

Lynda Morris

Lynda Morris DESIGNER

From: London

Inspired by: Pretty, fun and colorful prints

Loves to: Spend time with her children, design amazing kids apparel

Believes kids should: Play and enjoy life wherever they are

Will one day: Invent the perfect combination of functional and fashionable clothing. Oh wait, BabeHug already exists …

Laura Lenack

Laura Lenack DESIGNER

From: Paris

Inspired by: The colors and prints of different countries and ethnicities, girls dress designs

Loves to: Cook elaborate dishes and learn from great chefs

Believes kids should: Look good no matter what they’re wearing

Will one day: Create culinary miracles, or maybe just super-cute food-inspired prints …